New 5-Year Agreement Expands Longstanding Supercross Partnership to Power Entire SMX Calendar
ELLENTON, Fla. / MORGANTOWN, W.V. (August 1, 2025) – The SMX LeagueTM
announces today, as first reported by Sports Business Journal [1], the
signing of Monster Energy® as the first ever entitlement partner of the
SMX World Championship series beginning in 2026. The landmark five-year,
eight figure deal was brokered directly between the SMX League and
Monster Energy. Monster’s deep history as title sponsor of the Monster
Energy Supercross_ _season is also extended through 2030 and expands to
cover the entire SMX World Championship calendar.
Defending SMX World Champions Jett Lawrence and Haiden Deegan
As part of the agreement, Monster Energy retains valuable pass-through
rights to retailers, with SMX providing support and promotions to drive
traffic into grocery and convenience stores in each market. Monster’s
popular can redemption and recycling program—which grants fans free
entry into FanFest—will continue, with the program expected to reach
two million recycled cans by 2026. A new licensed product framework will
further expand opportunities for the championship. Fans can also expect
Monster’s significant presence at pre-race FanFest activities to
continue, featuring unique activations such as free on-site haircuts
from Monster Barbers, tattoo artists, VR simulators, product sampling,
and thrilling BMX, FMX, and other motorsport stunts and performances.
Monster Energy Supercross FanFest, a festival for the fans and a key
part of the SMX experience.
Monster Energy’s expanded title sponsorship of the SMX World
Championship further showcases their deep commitment to the sport and
its fans. We share the same loyal and passionate fanbase craving
adrenaline-fueled experiences, making this partnership a continued
natural fit that fuels excitement on and off the track,” said Dave
Muye, Vice President of Global Partnerships for Feld Motor Sports and
SMX. “Monster’s shared vision for growth and constant innovation is
what has made our relationship so successful over the years. I can’t
wait to see what we accomplish together in this new chapter.”
2025 Monster Energy Supercross Champion, Cooper Webb
Monster Energy first teamed up with Feld Motor Sports as the title
sponsor of Supercross in 2007, and nearly two decades later, the
partnership is as strong as ever” said Mitch Covington, Senior Vice
President of Motorsports at Monster Energy. “We’re proud to announce
that we are now the title sponsor of the SMX World Championship and have
extended our title sponsorship of Monster Energy Supercross through 2030
— making it one of the longest running partnerships in our history.
Supercross has played a major role in building Monster Energy into the
global brand it is today and we couldn’t be more excited to continue
fueling the sport and its incredible fans for years to come.”
The SMX World Championship regular season is nearing its conclusion,
with just three rounds remaining in the Pro Motocross season. After the
current two-week break, racing resumes with the Ironman National on
Saturday, August 9, followed by the Unadilla National on August 16, and
the Budds Creek National on August 23.
The highly anticipated post-season kicks off on Saturday, September 6
with Playoff 1 at zMAX Dragway in Concord, North Carolina. It continues
with Playoff 2 at The Dome at America’s Center in St. Louis, Missouri,
and culminates with the World Championship Final on Saturday, September
20 at The Strip at Las Vegas Motor Speedway in Las Vegas, Nevada as
defending champions Jett Lawrence and Haiden Deegan look to reclaim
their crowns as the world’s best.