Austin Hill chats with his Richard Childress Racing teammate before driver introductions at Talladega – Motorsport America Photo
Richard Childress Racing (RCR) announced today that United Rentals, the world’s largest equipment rental company, will serve as a multi-race primary partner of Austin Hill from Winston, Georgia and the No. 33 Chevrolet in the NASCAR Cup Series beginning in 2027.
The partnership marks the next chapter in a relationship between United Rentals and Hill that began in 2017 and has spanned nearly a decade of his racing career. From his early days competing in the NASCAR Truck Series to his success in the NASCAR O’Reilly Auto Parts Series and his progression into the NASCAR Cup Series, United Rentals has been a consistent partner and supporter of Hill’s development as a driver.
“We’re proud of the longstanding relationship we’ve built with Austin and Richard Childress Racing over the years,” said Craig Schmidt, senior vice president, national accounts for United Rentals. “Since 2017, we’ve had the opportunity to grow alongside Austin and support him through some of the biggest milestones of his career. His move to the NASCAR Cup Series full-time in 2027 is an exciting next step, and we’re proud to continue our partnership as he takes on this new challenge. We look forward to building on our shared success and working with RCR to create meaningful experiences for our customers, employees and race fans.”
United Rentals has supported Hill through numerous milestones during his career progression, including his first NASCAR Cup Series start with RCR at Michigan International Speedway in 2022, with 24 victories across the NASCAR Truck Series and NASCAR O’Reilly Auto Parts Series, and the NASCAR O’Reilly Auto Parts Series regular season championship in 2023. United Rentals has also had a presence throughout Hill’s Cup Series career, including limited starts in NASCAR’s premier series each of the last five years, further strengthening a relationship that has grown alongside his career.
“United Rentals has been with Austin throughout so many important moments in his career, and we’re proud to see that partnership continue as he takes on a full-time role in the NASCAR Cup Series,” said Mike Verlander, president of Richard Childress Racing. “Their commitment to Austin and our organization reflects the strength of a relationship built on trust, hard work and shared goals. Beyond the driver’s seat, it’s impressive to see the dedication that United Rentals has to their motorsports program and the customer engagement it creates through their partnership with RCR. We’re grateful for their continued support and look forward to building on that success together in 2027.”
United Rentals, headquartered in Stamford, Connecticut, is the world’s largest equipment rental company, with an extensive network of locations serving construction, industrial, utility, municipal and residential customers. United Rentals’ longstanding partnership with Richard Childress Racing extends beyond the racetrack, providing a platform to strengthen customer relationships, engage key business partners and drive brand awareness.
Through its collaboration with RCR and Austin Hill, United Rentals leverages NASCAR’s national reach, RCR’s established industry relationships and exclusive at-track experiences to connect with customers and showcase its commitment to performance, teamwork and operational excellence. The partnership also creates opportunities to integrate United Rentals’ equipment and services into motorsports activations, reinforcing the company’s role in supporting major sporting events while delivering meaningful business-to-business engagement.
The 2027 NASCAR Cup Series season will mark Hill’s first full season competing in NASCAR’s premier division. Hill’s move to the Cup Series continues RCR’s long-standing tradition of developing drivers and preparing them for the sport’s highest level.
— Richard Childress Racing —